Alex's Antics

7 Ways to Promote Yourself Without Bragging:
Posted 10/8/2012 5:34:00 AM

7 Ways to Promote Yourself Without Bragging:
To Attract Attention, You have to Show Off

by C.J. Hayden, MCC

Showing off your work doesn't have to sound like, "Ta da! Aren't I great?" It doesn't have to contain even a hint of bragging. There are a host of very dignified and appropriate ways to let a wider audience know how good you are without ever saying so. Here are a few you might try.


1. Writing articles - Putting your expertise in writing and sharing it with publications your target audience reads is a powerful -- and very professional -- way to let more people know about your unique talents. Submit your articles to both print publications and web sites that serve your niche and watch your visibility grow.

2. Public speaking - Appearing as a speaker allows you to broadcast your expertise with three different audiences -- the people who attend your talk, the people who are invited by the sponsoring organization but can't attend, and the people you tell about it before and after. If standing in front of a room makes you too nervous, serve on a panel of experts instead. You'll get to sit behind a table and speak from notes.

3. Media interviews - Being interviewed by magazines, newspapers, or on radio and television can spread the word quickly about your capabilities. Landing interviews is not that hard to do if you remember to start small. Begin by approaching easy targets like association newsletters, neighborhood newspapers, and local cable programs or talk radio.

4. Telling stories - One of the secrets to effective articles, talks, and interviews is to tell stories about your clients. When you describe their challenges and accomplishments, you reveal the value of your role in helping them without having to boast about it. You can use the same technique in a client presentation to boost your credibility without being arrogant.

5. Testimonials - Whenever you do a good job for a client, ask them to write you a simple thank you note describing what you did to make them happy. Then make their words available on your web site, brochure, or other marketing materials. Let them tell others about your value, and you won't have to say it yourself.

6. Building a portfolio - It's not just artists that should capture their best work to show off in a portfolio. You can collect photos, examples, and other evidence of your accomplishments and display them on your web site, in a marketing kit, or with a PowerPoint presentation. You don't have to sell people on your abilities when they are seeing for themselves what you can do.

7. Creating products - Packaging your work into merchandise that prospective clients can take home and sample gives them a compelling way to discover your real value. Products like ebooks, white papers, and audio recordings allow you to showcase your expertise and increase your credibility. They can often be advertised more widely than your services can, giving you another avenue for getting your name known.

Pick just one of these ideas to pursue and make a plan to showcase what you can do for a wider audience. If you truly want to spend less effort on marketing

 yourself, start letting your prospective clients know how good you really are.

Posted By: Alex Edwards  

Leave a comment:

· Subscribe to comments
Be the first to comment here.